The Role of Attention in the Emergence of the Evaluative and Incidental Self-Reference Effects

Live Poster Session: Zoom Link

Christy Wong
Christy Wong

Christy Wong is a graduating senior (’21) who is double majoring in Psychology and Neuroscience & Behavior. Christy is from New York City and went to Columbia Secondary School for Math, Science, and Engineering prior to attending Wesleyan. Her interests include writing poems, creating visual art juxtapositions, and going to art museums. After university, Christy wants to continue her educational journey in research and eventually pursue a career in neuropsychology.

Luca LaFayette
Luca LaFayette

Luca LaFayette is a graduating senior (’21) who is double majoring in Psychology and Film with a minor in Data Analysis. Luca is from Pacific Palisades, California and went to Crossroads School for the Arts and Sciences prior to attending Wesleyan. His interests include volleyball, tennis, and anything at the beach. After university, he could see himself in many fields, but right now he is interested in marketing!

Abstract: The self-reference effect (SRE) refers to a memory benefit produced by self-referent relative to other-referent encoding activities. There exist two types of SREs: The evaluate SRE occurs when people explicitly associate to-be-remembered information with themselves at encoding. The incidental SRE occurs when self-referential information such as one’s own name is co-presented with a to-be-remembered item at encoding but is incidental to the task at hand. Using a divided attention paradigm, the present study examined the role of attention in the emergence of the evaluative and incidental SREs. During encoding, personality-trait words were presented simultaneously with the participant’s own name or a celebrity’s name along with a single-digit number. The participant’s task was either to evaluate whether each word described themselves or the celebrity (evaluative condition) or to judge the location of each word (incidental condition), while either ignoring or monitoring the numbers (full vs. divided attention). In a subsequent memory test, we found better memory for words presented with one’s own name vs. another name, with this SRE being larger in the evaluative condition than the incidental condition. Critically, divided attention at encoding reduced the magnitudes of both evaluative and incidental SREs, with the size of this reduction being comparable between the two types of SREs. With further data collection, the findings of this study are expected to shed light on the role of attention in SRE production.

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